GEO Agency · London · AI Visibility

AI Recommends Your Competitors. Not You.

MarGen engineers the authority that makes AI systems cite and recommend your brand when buyers search. Built for CMOs, VPs of Marketing, and Managing Partners who refuse to be invisible to generative AI.

Get Your Free AI Visibility Score → See How It Works ↓

Trusted by Series B+ SaaS leaders, Fortune 500 financial services firms, and AmLaw 100 partners.

The Problem

The Invisible
Business.

A VP of Procurement at a Fortune 500 opens ChatGPT: "What's the best API platform for enterprise payment orchestration?" She gets three recommendations. Your competitor is cited twice. You're not mentioned. She books a demo with them. You lost a six-figure deal before your sales team ever knew the conversation happened. This is happening right now. At your company. Every single day.

For 15 years, your marketing optimised for Google's ranked index. But ChatGPT, Perplexity, Google AI Overviews, and Claude now sit between your buyers and your website. They don't link to competition — they synthesise answers and cite sources. If you're not in that citation layer, you don't exist in the eyes of AI buyers.

65%+

of B2B buyers use AI tools before visiting a vendor website

AI buying behaviour studies, 2025–2026

43%

of B2B decision-makers trust AI recommendations as much as peer reviews

McKinsey / Gartner AI adoption research

2.4×

higher conversion rates for companies cited in AI summaries

Perplexity / OpenAI citation tracking, 2025

You can't rank your way to AI visibility. You have to engineer it.

Learn How →

The Solution

GEO vs
Traditional SEO

GEO is the practice of engineering your brand, content, and authority infrastructure so AI systems understand, trust, and cite you. It's not SEO for AI. It's a completely different discipline. MarGen pioneered this category.

Dimension Traditional SEO GEO with MarGen

Target

Keyword ranking in search index

AI understanding & citation across LLMs

Authority Signal

Backlinks prove domain authority

Structured trust signals prove citation authority

Content Goal

Target what people search for

Target what AI systems extract as authoritative answers

Time to Results

3–6 months to first results

4–8 weeks for first AI citations

Success Metric

Top-10 ranking for target keywords

Citation frequency & AI recommendation rate

"GEO is the discipline that determines who gets recommended when AI answers questions in your industry. MarGen is the only firm that has engineered it at scale."

Proprietary Framework

The Synaptic
Authority
Engine™

Not a content calendar. Not a link-building service. A complete architecture for making AI systems recognise and recommend your brand as the category authority.

Explore Full Methodology →

Entity Mapping

Build your complete AI-recognisable identity — comprehensive llms.txt implementation, schema markup, and verified knowledge panel data across all structured data points.

An AI identity that LLMs immediately recognise and trust.

Trust Trident

Three-pillar authority: Directory Consensus (G2, Capterra), PR Citation Stack (analyst mentions, earned media), and Community Presence (Reddit, LinkedIn, Quora).

Trust signals AI systems correlate with authority and cite preferentially.

Answer-First Architecture

Restructure your content library so AI systems extract and cite your pages as definitive answers to your category's most-asked questions.

Content that gets cited in AI summaries — not just ranked in search.

Citation Signal Stack

Build the review, podcast, and interview ecosystem that signals real-world trust and third-party validation to LLM training pipelines.

Earned media signals LLMs correlate with genuine authority.

Ecosystem Integration

Deploy AI Discoverability Layers: structured data feeds, API endpoints, and LLM-accessible knowledge bases so AI systems can pull your content directly.

Direct integration with AI systems — reducing search dependency.

Competitive Displacement

Monitor AI recommendations of top competitors and systematically displace their citations through superior authority signals.

Market share recapture — taking AI mentions going to competitors.

Industries We Serve

GEO for Every Industry.
Specific Expertise.

⚡

B2B SaaS & Tech

Your product gets mentioned in AI conversations — but not as the recommended solution.

We make ChatGPT and Perplexity recommend your platform when engineers ask "what's the best [your category]?"

GEO for SaaS →

📊

Financial Services

AI defaults to established players. Your fintech or advisory platform stays invisible.

We position you as the trusted citation where high-net-worth and institutional buyers ask first.

GEO for Finance →

⚖️

Legal & Professional Services

In-house counsel research firms using AI. You're not appearing in those conversations.

We engineer your practice as the definitive authority for M&A, regulatory, and corporate strategy.

GEO for Legal →

🩺

Healthcare & Biotech

Patients and providers use AI to research treatments. Your clinical evidence stays buried.

We surface your research so AI cites your brand as the trusted evidence for health decisions.

GEO for Healthcare →

◆

High-Ticket E-commerce

Luxury purchases now start with AI research. Your brand gets lost in generic recommendations.

We make your brand the cited recommendation in AI conversations about premium solutions.

GEO for E-commerce →

Client Impact

The AI Visibility Gap,
Closed.

Series B SaaS · Enterprise Data Integration · UK · $15M ARR

Invisible in AI recommendations despite product superiority over three large incumbents.

340%

increase in AI citations across ChatGPT, Perplexity & Google AI within 6 months

127%

AI-sourced inbound pipeline growth year-on-year

+23%

ARR directly attributed to AI visibility lift

"MarGen didn't just improve our visibility — they changed the category conversation. Prospects now come in already convinced we're the right solution."

— CTO & Co-Founder

AmLaw 100 Firm · M&A & Corporate · US · 200+ Attorneys

Top competitors appeared in AI summaries. The firm had zero presence in generative search.

cited firm in M&A AI conversations within 4 months

210%

increase in qualified inbound leads from general counsel

3.4×

higher engagement on AI-sourced prospects vs traditional BD

"We went from completely invisible to the firm AI recommends for complex M&A. This has changed how general counsel perceive us."

— Managing Partner

Healthcare SaaS · Clinical Decision Support · US · Series A · $4M ARR

Strong clinical evidence not discoverable by providers using generative AI.

8 wks

to first-position citation in AI summaries for clinical decision support

156%

increase in trial conversion rate

−43%

customer acquisition cost from AI-sourced trials

"Our clinical validation should have been cited from day one. MarGen made sure it actually was. This is how healthcare gets sold now."

— VP Product & Clinical Affairs

Free AI Visibility Audit

See Your AI
Visibility Score.
In 3 Minutes.

Get a comprehensive audit of your current AI citation authority, competitive gap, and the exact moves to get cited when buyers search.

01Your current citation frequency across ChatGPT, Perplexity, and Google AI

02Competitive citation gap vs. your top 3 category competitors

03Your proprietary Synaptic Authority Score benchmark

04Quick-win opportunities claimable in 4–8 weeks

05Personalised roadmap with highest-ROI starting steps

Request Your Free Audit

No spam, no sales calls unless you request them. Your AI Visibility Audit delivered within 1 business day.

Transparent Pricing

Confident in the ROI.
No Surprises.

We publish our pricing because we're confident in the ROI. GEO typically pays for itself within the first engagement through increased AI inbound and reduced customer acquisition cost.

Tier 01

Foundation

For businesses taking their first step into AI authority. Ideal for Series A/B SaaS and emerging brands ready to claim their category position before competitors do.

View Foundation Tier →